Amitabh Bachchan Calls It a ‘New Beginning’ for Creativity in India

Mumbai: As Luxor group brings America’s No.1 iconic creative brand Crayola to India, Amitabh Bachchan has extended his wishes to the company, calling the moment “a beginning” for creativity and expression in the country.

The veteran actor’s message comes at a time when Luxor, long associated with writing instruments in India, expands its portfolio to strengthen the creative tools category through its partnership with Crayola.

The launch signals a renewed focus on nurturing imagination and hands-on creativity among young audiences, with Luxor aiming to make globally trusted creative products more accessible across India.

Mr Bachchan’s note adds cultural resonance to the launch, spotlighting the growing importance of creativity as a core part of learning and self-expression.