India’s print media bucks global trend with 6% YoY growth
India’s print media bucks global trend with 6% YoY growth Platforms like TikTok and podcasts are fuelling the rise of creator-journalists, as is the rise of AI-generated content which also accelerates this trend. Print media in India has registered a year-on-year growth of 6% in newsbrand ad spend, according to WARC’s latest Global Ad Trends […]