TAT and TAGTHAi sign MOU to bolster Thailand tourism

Bangkok – The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. signed a Memorandum of Understanding (MOU) to further raise awareness of TAGTHAi, the all-in-one Thailand application, as the must-have ‘Super Aggregator Platform’ for local and foreign tourists exploring Thailand.

The MOU was signed between Ms. Thapanee Kiatphaibool, TAT Governor, and Mr. Kalin Sarasin, Chairman of the Management Committee of Thai Digital Platform Social Enterprise Co., Ltd., the owner and developer of TAGTHAi travel application. Mr. Kalin is also the Honorary Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand.

Ms. Thapanee Kiatphaibool, TAT Governor, said “TAT recognises the potential of TAGTHAi as a ‘Super Aggregator Platform’ that caters to various types of travellers and makes travel in Thailand simple and convenient. TAGTHAi reflects our promotions of the Thai soft-power elements and a multitude of meaningful travel experiences in Thailand. The MOU corresponds with the TAT’s 2024 direction to revitalise Thai tourism towards high value and sustainable growth.”

The MOU places emphasis on Thailand’s national development plan, “Thailand 4.0”, which seeks to enhance the access of technology and the public-private data to drive the country’s competitiveness and tourism industry. The TAGTHAi travel app is set as a platform for local businesses, especially small and medium-sized enterprises, to promote their products and services. Launched in 2019, TAGTHAi, pronounced “Tak-Thaai” and means “greetings” in Thai. The all-in-one travel application is a collaboration platform between public and private agencies in Thailand that pooled their resources to develop the app.

Under the MOU, TAT will promote TAGTHAi via its marketing activities and publicity channels as well as share insightful information on popular and upcoming tourist attractions and tour routes. In exchange, TAGTHAi will provide data intelligence on tourist’s travel preferences in Thailand, through analysation of user’s activity. This will enable effective data-driven connections between TAT’s online platforms and TAGTHAi.

Mr. Kalin Sarasin, Chairman of the Management Committee of Thai Digital Platform Social Enterprise Co., Ltd., said “Digital technology plays a pivotal role in the tourism industry, and as the must-have Thailand travel application, TAGTHAi wants to be a part in helping to maintain Thailand’s position as a world-class tourism destination. Through the partnership with TAT, the TAGTHAi app will be further developed to become the most comprehensive Super Aggregator Platform for tourists to use for traveling in Thailand.”

TAT and TAGTHAi have already worked together through the TAGTHAI Pass – a Thai digital tourism pass, which allows tourist to make just one payment to access selected tourism-related services, especially by locals, including tourist attractions, workshops, restaurants, and spas. Currently available are the City Pass for Bangkok, Phuket, Pattaya, and Ayutthaya, as well as travel experience passes including the Massage Pass, ONESIAM Pass, Golf Pass, and Elephant Lover Pass. In the pipeline are the expansion of the City Pass and Golf Pass to more destinations.