discovery+ India strengthens its Family, Facts & Fun proposition with the largest portfolio expansion since launch
● All new discovery+ is poised to take its next big leap through the largest addition to its content slate with shows across 55+ sub genres and over 750 hours of viewing, covering classic titles
● With the latest app update, users will be able to access a specially curated kids’ section with an introduction of informative and entertaining titles like ‘Mr. Bean’, ‘Little Singham’ and ‘Kids Baking Championship’, among others
● Expanded A+E Networks library content deal in India with hit shows like ‘OMG! Yeh Mera India’, ‘Kumbh- Among The Seekers’ from History TV18, ‘Pawn Stars’ and ‘Storage Wars’ et al
● A spectacular FAMILY, FACTS & FUN based slate of over 100+ shows offering wholesome family viewing experience.
Mumbai – discovery+, India’s first aggregated real-life entertainment streaming app today announced its largest content portfolio expansion that is sure to make it the go to app for the family. Starting June, over 100 new shows from Kids and library content from A+E Networks (including from History TV18) will be added to its already enviable content slate. With the largest addition to its content library across sub-genres like reality, sports, kids, learning, food, travel, history et al since its inception, discovery+ will be a one stop destination for wholesome family viewing experience across 7 languages (English, Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali).
Covering shows from a wide array of genres, audiences across different age groups and interests will now have access to diverse exciting, informative and entertaining content. From fresh weekly episodes of key acquisitions like ‘Hell’s Kitchen’ featuring Gordon Ramsay, – the chef with a cult following, live races from thrilling 2021 FIM MotoGP World Championship’, to highly appreciated motoring television series, ‘Top Gear America’ hosted by Dax Shepard, Rob Corddry, and Jethro Bovingdon, discovery+ ’s new slate has it all.
-Be it walking with migrating elephants in ‘Walking with Elephants ft. Levison Wood’, or navigating love under overbearing mothers’ eyes in ‘I Love A Mama’s Boy’, along with new episodes of the most loved franchise ‘Undercover Billionaire: Comeback City’, the audience is ensured to be entertained in more ways than one.
discovery+ will be expanding its library even further with the acquisition of global and local titles from the A+E Networks’ (including from History TV18) library. From top-rated reality tv series like ‘Pawn Stars’ based on a family-owned pawn shop to America’s favourite treasure hunters, ‘Storage Wars’ to ‘OMG! Yeh Mera India’, the longest-running and most successful HistoryTV18 franchise hosted by Krushna Abhishek and ‘Kumbh: Among The Seekers’ based on a famous religious festival amongst other enthralling titles, users will have world-class content available at their fingertips.
Adding onto the delight, a special curated kids content slate including exciting and appealing new shows like ‘Mr. Bean’, ‘Little Singham’, ‘Kids Baking Championship’, ‘My Little Pony’, ‘Hanuman’, ‘Mister Maker’ among other fun titles to be introduced for kids. Children will be able to immerse themselves into the world of fantasy and never-ending adventure whilst increasing their knowledge through informative titles like How Do Animals Do That, MythBusters Jr to name a few.
Expanding its local original production in 2021, with standout titles including ‘Star vs Food’, ‘Secrets of Sinauli: Discovery of the Century’, ‘Mission Frontline’, ‘Ladakh Warriors’ and ‘Vande Bharat Flight IX 1344: Hope To Survival’, the app has become home to strong locally differentiated content in the real-life entertainment and learning space.
Megha Tata, Managing Director- South Asia, Discovery Inc said, “We at discovery+, have always strived to provide world-class infotainment content to our users. Our partnership with A&E is a testament of how innovation for consumers remains core to discovery+ and reinforces our commitment to our audience by bringing to them content they like consuming under one platform. While we have our broad and engrossing portfolio for adults from varied genres, with the addition of kids’ we now have more content catering to the entire family. She also added, “We are confident that these additions will further strengthen our Family, Facts & Fun premise which also brings us close to our aspiration of being an aggregate platform catering to every member of the family.