Thailand : TAT heads up strong Thai presence at ITB Asia 2022
Thailand : TAT heads up strong Thai presence at ITB Asia 2022
Singapore тАУ The Tourism Authority of Thailand (TAT) is participating in ITB Asia 2022 in Singapore from 19-21 October, 2022, and fielding a strong presence after fully reopening to tourism on 1 October.
Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing тАУ Asia and South Pacific, said тАЬWith Thailand having now fully reopened to international tourists, TAT will be actively promoting the kingdomтАЩs new direction towards more sustainable and inclusive tourism and the тАШVisit Thailand Year 2022-2023: Amazing New ChaptersтАЩ campaign, to the worldwide audience at ITB Asia 2022.тАЭ
This is the 14th time TAT has participated in ITB Asia with the Thailand Stand (Booth No. F05) officially opened today (19 October) by H.E. Mr. Phiphat Ratchakitprakarn, ThailandтАЩs Minister of Tourism and Sports, and TAT executives.
The Thailand Stand covers 90 sq. m and features a sustainable tourism concept in line with ThailandтАЩs increased drive towards more sustainable and more inclusive tourism. The тАШVisit Thailand Year 2022-2023: Amazing New ChaptersтАЩ campaign is prominently presented at the show, while a TAT information counter provides information on both existing and new tourism experiences throughout Thailand.
The design and interior of the Stand reflects a nature feeling with wicker products being used to invoke Thai culture and the Thai way of life, and photographs on display that reflect the inviting hospitality and warm welcome on offer to all tourists visiting the kingdom.
The Thailand Stand comprises 14 sellers from Thailand тАУ 13 hotels and resorts, and one DMC тАУ who are promoting their products and services, and engage in B2B appointments with buyers from around the world.
Other activities set to be held at the Thailand Stand include a press conference on ThailandтАЩs tourism, and there are demonstration activities, including DIY making of Pla Thapian (Thai-style wind mobiles) and Thai traditional herbal inhalers, to be handed out to guests.
In 2023, ThailandтАЩs tourism marketing and promotional activities targeting Singaporean travellers will be undergone under the campaign тАШSG Goes High.тАЩ The TAT Singapore office has planned to coordinate with airline partners, including Thai Airways and Air Asia to offer special airfare deals from December 2022 to March 2023. In order to tap into the high-end segment, the luxury car road trip is being promoted across the overland border to Hat Yai and Phuket while health and wellness is targeted at female travellers. Also, the educational trip to Thailand is offered to schools and universities to penetrate the first-visitor segment.
The annual ITB Asia show is positioned as AsiaтАЩs largest travel showcase and being co-located with MICE Show Asia and Travel Tech Asia. It covers the key verticals in the travel industry; such as, leisure, MICE, corporate, and travel technology. Like its parent event тАУ ITB Berlin тАУ it features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, including destinations, hotels and resorts, DMCs, attractions, tour operators, airlines, cruise companies, and more.
Thailand : TAT heads up strong Thai presence at ITB Asia 2022
Singapore тАУ The Tourism Authority of Thailand (TAT) is participating in ITB Asia 2022 in Singapore from 19-21 October, 2022, and fielding a strong presence after fully reopening to tourism on 1 October.
Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing тАУ Asia and South Pacific, said тАЬWith Thailand having now fully reopened to international tourists, TAT will be actively promoting the kingdomтАЩs new direction towards more sustainable and inclusive tourism and the тАШVisit Thailand Year 2022-2023: Amazing New ChaptersтАЩ campaign, to the worldwide audience at ITB Asia 2022.тАЭ
This is the 14th time TAT has participated in ITB Asia with the Thailand Stand (Booth No. F05) officially opened today (19 October) by H.E. Mr. Phiphat Ratchakitprakarn, ThailandтАЩs Minister of Tourism and Sports, and TAT executives.
The Thailand Stand covers 90 sq. m and features a sustainable tourism concept in line with ThailandтАЩs increased drive towards more sustainable and more inclusive tourism. The тАШVisit Thailand Year 2022-2023: Amazing New ChaptersтАЩ campaign is prominently presented at the show, while a TAT information counter provides information on both existing and new tourism experiences throughout Thailand.
The design and interior of the Stand reflects a nature feeling with wicker products being used to invoke Thai culture and the Thai way of life, and photographs on display that reflect the inviting hospitality and warm welcome on offer to all tourists visiting the kingdom.
The Thailand Stand comprises 14 sellers from Thailand тАУ 13 hotels and resorts, and one DMC тАУ who are promoting their products and services, and engage in B2B appointments with buyers from around the world.
Other activities set to be held at the Thailand Stand include a press conference on ThailandтАЩs tourism, and there are demonstration activities, including DIY making of Pla Thapian (Thai-style wind mobiles) and Thai traditional herbal inhalers, to be handed out to guests.
In 2023, ThailandтАЩs tourism marketing and promotional activities targeting Singaporean travellers will be undergone under the campaign тАШSG Goes High.тАЩ The TAT Singapore office has planned to coordinate with airline partners, including Thai Airways and Air Asia to offer special airfare deals from December 2022 to March 2023. In order to tap into the high-end segment, the luxury car road trip is being promoted across the overland border to Hat Yai and Phuket while health and wellness is targeted at female travellers. Also, the educational trip to Thailand is offered to schools and universities to penetrate the first-visitor segment.
The annual ITB Asia show is positioned as AsiaтАЩs largest travel showcase and being co-located with MICE Show Asia and Travel Tech Asia. It covers the key verticals in the travel industry; such as, leisure, MICE, corporate, and travel technology. Like its parent event тАУ ITB Berlin тАУ it features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, including destinations, hotels and resorts, DMCs, attractions, tour operators, airlines, cruise companies, and more.
