Superstar Ranveer Singh becomes the Brand Voice of BMW India
Superstar Ranveer Singh becomes the Brand Voice of BMW India
A powerful new association brings together dedication, emotion and Sheer Driving Pleasure.
The partnership was announced at the launch of the new BMW 7 Series flagship range.
Gurugram: BMW India today announced superstar Ranveer Singh as its Brand Voice, marking a significant new association between one of IndiaтАЩs most distinctive cinematic personalities and one of the worldтАЩs most aspirational luxury automotive brands.
Superstar Ranveer Singh unveiled the new 7 after making a grand entrance in the top-of-the-line new BMW i7 M70. The association represents a powerful meeting of personalities. BMW is defined by Sheer Driving Pleasure, innovation and automobiles with a distinctive character. Ranveer Singh brings an unmistakable individuality, dedication and a personal passion for driving.тАп
Presented as a tribute to dedication, the Brand Voice Ranveer Singh will embody a brand narrative centred on individuality, emotional connection and the joy of movement. The association introduces a powerful contemporary resonance to BMW India, beginning with the launch of the new 7 and opening a new chapter in how the brand positioning connects the character of the new 7 with individuals who demonstrate an unwavering pursuit of excellence and leave a lasting impression.
