Adarsh Narahari: Transforming Senior Living in India with Vision, Luxury & Wellness

Mr.Adarsh Narahari-Founder and Managing Director of Primus Life

Mumbai: Adarsh Narahari, Founder and Managing Director of Primus Senior Living, stands as a trailblazer in India’s senior care landscape. He is a visionary entrepreneur and a passionate advocate for active aging who has transformed the perception of ‘retirement’ living by seamlessly integrating luxury, wellness, and community.
Inspired by his grandmother’s vision for dignified senior living in India, Adarsh has dedicated his career to empowering elders to lead independent, purposeful lives with dignity. Under his leadership, Primus Senior Living has redefined senior living in India, operating in Bengaluru, Chennai, and Pune and soon expanding to Hyderabad and Kolkata. His keen understanding of customer needs and agility to meet them through state-of-the-art communities that cater to seniors’ physical, emotional, and social well-being has enabled Primus senior living emerge as a key player in the rapidly expanding market. With services spanning concierge support, housekeeping, healthcare, and curated travel, alongside vibrant wellness and creative engagement programs, Adarsh’s philosophy embodies the concept of creating “mini blue zones” — communities that promote longevity, happiness, and health.
Adarsh’s innovative approach has led to the introduction of pioneering services, such as fall prevention programs, senior-specific travel experiences, and bespoke concierge services, setting a new benchmark for the industry. His commitment to intergenerational harmony and aspirational senior lifestyles positions him as a thought leader in the senior care space, advocating for independent living, active ageing, and holistic senior care solutions.
With a bold vision to impact 1 million elders across India, his work has garnered accolades like Entrepreneur of the Year at the Realty+, Excellence Awards and Innovative Leader in Senior Care by the Indian Healthcare Awards. Adarsh’s mission transcends conventional senior living, striving to create India’s first comprehensive senior care ecosystem that integrates living spaces, healthcare, lifestyle services, and social engagement. His unwavering dedication is reshaping how India perceives and experiences ageing, ensuring that seniors not only add years to life but embrace vibrant, fulfilling lives marked by care, respect, and purpose.

Company Profile Of Primus Senior Living

Primus is a pioneer in senior and multigenerational living experiences built on the pillars of passionate people, compassionate care, robust processes, and intuitive technology. The company, established in 2013, provides a dignified, independent, and secure lifestyle for seniors and has firmly established itself as a trusted leader in the segment, delivering unparalleled happiness to elders over the past decade. Under the visionary leadership of Founder and Managing Director Mr. Adarsh Narahari, Primus focuses on reducing the process of aging and improving the Health Span for seniors and making life effortless and resourceful for every generation.
The company specializes in creating senior living communities designed exclusively for elders and multigenerational communities, where residences are integrated within larger townships to foster family connections and is building a full stack age tech platform for elders. The meticulously designed homes offered by Primus Senior Living enhance comfort and safety with age-friendly features, ensuring seniors live in spaces that are as practical as they are beautiful. They are complemented by an array of special services designed to meet the unique needs of seniors. The vibrant communities at the Primus precincts are full of opportunities for socialization and personal growth, with carefully curated multigenerational activity calendars, wellness programs, and fitness sessions to keep the residents across generations mentally and physically engaged.
Residents enjoy chef-prepared meals crafted under the guidance of nutritionists, ensuring their dietary needs are met with the highest standards of hygiene and taste. The company adopts a proactive healthcare approach for those above the age 55 with round-the-clock medical support, including on-campus doctors, physiotherapists, and ambulances, ensuring they feel secure and well cared for. These services are also extended to residents below 55 with curated and flexible usage plans. The company has received numerous accolades for its contribution to senior living, including the CREDAI Care Awards 2023 for Best Senior Living Community, Times Business Awards in 2021 and 2022 for Best Retirement and Senior Living Communities, and the Economic Times Excellence in Creating Senior
Living Communities in 2020.
Primus currently has multiple projects in the pipeline, including six developments at various stages. In Bengaluru, the projects are: Primus Reflection, Primus Ohana, Primus Darpan, and Primus Sangama. Of these, Primus Reflection and Primus Ohana are completed, while Primus Darpan is ongoing and Primus Sangama is an upcoming development. In Chennai, Primus Zion is also an upcoming project. In Kolkata, Primus Ganges is currently under development. Primus is actively expanding its presence in Bengaluru, Chennai, and Kolkata, with plans to further grow into Pune, Hyderabad, and Mumbai.