Thailand : Agoda Reveals Top Travel Insights for Thailand in H1 2025

Bangkok– Digital travel platform Agoda has released its latest insights into inbound travel trends for Thailand during the first half of 2025, showing sustained momentum from regional markets. China, Malaysia, and South Korea ranked as the top three sources of international visitors, followed by Japan and Singapore. The findings coincide with Thailand’s expanded air connectivity and improved travel facilitation under the Amazing Thailand Grand Tourism and Sports Year 2025 campaign.

At the destination level, Bangkok, Pattaya, and Phuket continued to lead as the most visited cities among these top markets. Notably, Hat Yai emerged as a rising destination, particularly for travellers from Malaysia and Singapore. Its affordability and accessibility have contributed to its growing appeal, earning recognition as one of the most budget-friendly cities in Asia for two consecutive years.
Agoda’s data also revealed distinct visitor behaviour by market. While China led in visitor volume, South Korean travellers recorded the longest average stays. They were followed by tourists from Japan, Malaysia, Singapore, and China. Island destinations and quieter locales attracted extended stays, with Ko Tao known for its diving experiences, Ko Pha-ngan for its blend of laid-back beaches and nightlife, and Pathum Thani for a more local atmosphere near Bangkok.
Citing official figures from the Ministry of Tourism and Sports, Agoda noted that Thailand welcomed over 16 million international visitors between January and June 2025, generating approximately 743.582 billion baht in tourism revenue. This growth reflects the positive impact of government-led efforts to promote quality tourism through infrastructure upgrades, streamlined visa procedures, and targeted campaigns.
In the press release, Akaporn Rodkong, Country Director at Agoda, stated: “We’re honoured to be the platform of choice for travellers from across Asia and proud to play a role in supporting tourism in Thailand. At Agoda, we’re committed to offering convenient and diverse accommodation options that help travellers explore both well-known destinations and hidden gems across the country, making their trips easier and more memorable.”