Consumer Electronics Major AKAI Unveils New Series OF Direct Cool Refrigerators

The launch aimed at filling the existing gap in the market and establishing a presence in the DC segment

Mumbai: AKAI, a leading Japanese consumer electronics brand, has announced the launch of its new series of Direct Cool Single Door Refrigerators, designed to meet the evolving needs of Indian households. The strategic move into the refrigeration segment reflects AKAI’s commitment to offering innovative, high-quality, energy-efficient and value-driven products to its customers.
The new range of single-door refrigerators is available in various capacities ranging from 48 litres to 230 litres, with 1-star to 5-star ratings. These refrigerators offer impressive cooling performance, anti-bacterial gaskets, toughened glass shelves, manual and push-button defrost options, and curved and glass door designs in vibrant colours such as Silver, Wine and Blue. With ample storage space inside, Akai’s Direct Cool range of refrigerators is truly money for value. The price range starts from ₹13,990.
AKAI’s new series of refrigerators is designed for modern lifestyles, with additional features such as a base storage basket, LED lighting with surge protection. It also includes bottle separators, soft cresper basket, egg tray for both premium and luxury series and optional beauty/medicine boxes in the luxury series.
Launching these refrigerators, Anurag Sharma, Managing Director & CEO, AKAI India, said, “At AKAI, we are committed to innovating and bringing global technology to Indian homes at accessible prices. With the launch of Akai’s DC Refrigerator series, our brand aims to address the increasing needs of the market by focusing on the real, everyday requirements of our customers, such as energy efficiency and functional design. This initiative not only enhances our presence in the Indian home appliances market but also drives significant growth in the coming years. The launch of this range of refrigerators reflects Akai’s deep understanding of the market and consumer demands, capturing the sentiments and lifestyle of our customers.”
These refrigerators are equipped with fixed-speed compressors and wide voltage compatibility (160V-260V), ensuring optimal cooling even during voltage fluctuations. Customers will also enjoy a one-year comprehensive warranty and up to 10 years warranty on compressors on selective models, emphasising AKAI’s focus on durability and customer satisfaction.\
The new Direct Cool refrigerator series will be available at leading retail stores, online platforms and on their D2C website https://akaiindia.in/