DUBAI UNVEILS ITS LATEST WINTER CAMPAIGN WITH KOMMUNE INDIA

Dubai tourism’s latest ad campaign ‘Are you Ready’ stars celebrity influencers Prajakta Koli, Arjun Kanungo, Ayesha Adhlaka and more

Mumbai:  Dubai has historically been a destination of choice for family travel. With the latest campaign ‘Are you Ready’, Dubai positions itself as a young and vibrant destination that is ideal for other popular segments, friends, solo travellers and couples. The short ad film captures inspiring experiences for the young and restless that celebrate friendships and encourage travellers to create memories and bonds.

Through this campaign Dubai encourages travellers to plan their perfect winter vacation and discover new experiences. From trying out group activities like Top Golf, Edge Walk, Ski Dubai to experiencing high-octane adrenaline activities such as Sky Diving, Dune Bashing and more, Dubai has a wide motley of experiences to offer the new generation of travellers.

The film featuring notable digital influencers Prajakta Kohli (@MostlySane ) Rytasha Rathore, Rajiv Singh, Arjun Kanungo (@Arjun Kanungo ), Ayesha Adlakha and Shreya Dhanwanthary sees the group experience moments like never before as they discover themselves and share the love in a city that tells a story.

The campaign is set to run through October 2022 to January 2023.

Watch the Film here:

Credits:

Agency: Kommune, India
Production House: What Works
Director : Vibhav Ameta
Creative Director: Sachi Roy
Producer: Imran Shamsi
Line Producer: Lalit Sharma (Real Impact)
Production Manager: Simran Madan