Govt hikes print advertising rates by 26%

सरकार ने प्रिंट मीडिया में विज्ञापनों की दरों में 26 प्रतिशत की बढ़ोतरी की

The media rates for print media per sq cm for 1 lakh copies of dailies in the black and white advertisement have been increased from Rs 47.40 to Rs 59.68

भारत सरकार के सूचना और प्रसारण मंत्रालय (MIB) ने नवंबर 2025 में प्रिंट मीडिया में सरकारी विज्ञापनों की दरों में 26% की बढ़ोतरी को मंजूरी दी है, ताकि प्रिंट मीडिया पारिस्थितिकी तंत्र को मजबूत किया जा सके और डिजिटल प्रतिस्पर्धा के बीच उन्हें आर्थिक मदद दी जा सके। इस फैसले के तहत, 1 लाख प्रसार वाले अखबारों में काले और सफेद विज्ञापन की दर ₹47.40 प्रति वर्ग सेमी से बढ़कर ₹59.68 प्रति वर्ग सेमी हो गई है, और रंगीन विज्ञापनों के लिए प्रीमियम शुल्क भी जोड़ा गया है।

New Delhi : The government has decided to revise the rates of advertisement by 26%. The media rates for print media per sq.cm. for one lakh copies of dailies in the black and white advertisement have been enhanced from Rs. 47.40 to Rs. 59.68, an increase of 26%. The Government has also agreed to the recommendations of the Committee relating to premium rates to be offered for colour advertisements, preferential positioning.
Central Bureau of Communication (CBC) is a nodal Media Unit under the Ministry of Information and Broadcasting for undertaking publicity campaigns on behalf of various Ministries/Departments of the Government of India in various media vehicles, including Print media, empanelled with CBC for this purpose.
The rates for release of advertisements in Print media by CBC were last revised by the Ministry on the basis of the recommendations of the 8th Rate Structure Committee (RSC) on 09.01.2019, which were valid for a period of three years.
Committee Evaluates Print Media Costs
The 9th Rate Structure Committee under the chairmanship of AS&FA (I&B) was constituted on 11th November, 2021 for making recommendations regarding revision in rates for Government advertisements in print media.
The Committee during its proceedings between November, 2021 and August, 2023 considered the representations from various newspaper associations of small, medium and big category newspapers viz. Indian Newspaper Society (INS), All India Small Newspapers Association (AISNA), Small-Medium-Big Newspapers Society (SMBNS) and other stakeholders.
The Committee also deliberated on the various parameters having an impact on the rates of advertisements in print media, such as WPI inflation in respect of Newsprint, wage, rate of inflation, trend of imported newsprint prices, processing cost, etc. The Committee submitted its recommendations on 23 September, 2023.