House of Surya, led by Raghav Mittal, has carved a niche for itself in the fashion industry

Mumbai : In a world where fashion trends constantly evolve, one brand stands out for its unwavering commitment to celebrating Indian culture and embracing sustainable practices. House of Surya, led by Raghav Mittal, has carved a niche for itself in the fashion industry, showcasing unique designs that reflect the essence of India.
Raghav Mittal, the MD and Chief Creative Director of House of Surya, is a visionary leader with a profound understanding of the fashion market. As a fourth-generation member of the family-run business, which was founded back in 1960, he brings a rich legacy and a deep connection to Indian traditions to the forefront of the brand.
Speaking about his educational background, Raghav Mittal’s journey has been shaped by his quest for knowledge. He holds a graduate degree from the prestigious London College of Fashion, where he honed his expertise in fashion retail management. His undergraduate years were dedicated to pursuing a bachelor’s in business administration from Christ University Bangalore. This unique combination of educational experiences has been instrumental in his ability to optimize customer experiences and understand the nuances of the retail market.
House of Surya has become synonymous with ethnic fashion that resonates with Indian culture. The brand is known for infusing Indian elements into its designs, showcasing exquisite handcrafted textiles and unique silhouettes that reflect the country’s rich diversity. From traditional saris and lehengas to elegant Anarkali suits, each product exudes a distinct Indian identity, making it a preferred choice among fashion enthusiasts.
What sets House of Surya apart from other fashion brands is its strong connection to the roots of textile creation. The brand proudly promotes and supports handicrafts, handweavers, and artisans, ensuring that each product bears the mark of skilled craftsmanship. Their commitment to hand creation is not only a testament to their respect for traditional art forms but also a step towards supporting social entrepreneurship.
Raghav Mittal emphasized, “We believe in preserving our cultural heritage and empowering our artisans. By giving prominence to handcrafted products, we not only create beautiful fashion pieces but also contribute to the livelihood of these skilled artisans.”
The brand’s ability to stay ahead of trends while preserving its cultural identity is noteworthy. House of Surya closely observes how people perceive themselves during special occasions, providing valuable insights into their customers’ preferences. By adding subtle modern touches to classic styles, the brand strikes a perfect balance between tradition and contemporary trends. Moreover, by keeping a keen eye on emerging fashion trends, House of Surya ensures that their collections remain fresh and relevant, appealing to a diverse global audience.
Sustainability is a core value for House of Surya. They approach sustainability through both human and environmental aspects. The brand prioritizes treating their weavers and craftsmen with respect and care, providing them with better working conditions and uplifting their quality of life. This commitment aims to break the cycle of poverty that often plagues artisans and weavers in the industry.
Environmentally, House of Surya takes conscious steps to minimize its impact on the environment. The brand uses organic materials and natural dyes, which produce fewer harmful effluents compared to chemical dyes. Collaborating with suppliers who share their sustainability values, House of Surya aims to create a positive impact on the fashion industry and beyond.
Raghav Mittal highlighted, “Sustainability is not just a buzzword for us; it is a guiding principle in everything we do. We believe that fashion can be beautiful, functional, and responsible at the same time.”
In conclusion, House of Surya stands as a beacon of ethical fashion, celebrating the rich tapestry of Indian culture while embracing sustainable practices. Raghav Mittal’s leadership and the brand’s commitment to preserving traditional art forms make them a force to be reckoned with in the ever-changing fashion landscape. As they continue their journey, House of Surya serves as an inspiring example of how the fashion industry can evolve responsibly while keeping its roots deeply entrenched in culture and heritage.