Kiara Advani Announces A New Chapter In Self-Care Brand Kimirica’s Love Story

Indore : Self-care brand Kimirica’s partnership with globally acclaimed star Kiara Advani has captured the internet’s attention for all the right reasons. Every 2 seconds a Kimirica product is used somewhere around the globe due to its presence in numerous luxury hotels such as Leela, Hyatt, Fairmont, Hilton, Jumeirah, and Radisson. With a vast global reach and 30+ retail outlets in India itself, this Indore-based self-care brand has amassed great patronage both locally and globally.

Premium, consciously made, luxury, and love for oneself are the terms which resonate with both Kimirica and Kiara. In fact, Kiara’s affinity for the brand stemmed from experiencing Kimirica’s Love Story Collection personally. “A few months ago, I was traveling to Mumbai from Hyderabad after a shoot and I came across this beautiful-looking store at the airport that had amazing products,” says Kiara. “I ended up picking up a gift for my mum as she loves bath products and beautifully scented candles. The best part was that everything was 100% vegan & cruelty-free. Also, the store was so inviting. Soon after the brand reached out to me and having used the products I was sure this is a brand to watch out for”. With the mutual passion for things that are good for you and the planet, this partnership between Kiara & Kimirica is nothing short of a Bollywood love story.

Kimirica’s co-founder Kimi Jain said, “We are pleased to announce our partnership with Kiara Advani. I couldn’t think of a better face to promote our brand. The story of Kimirica, in a true sense, is a Love Story, and I am elated to see that Kiara loves the brand as much as we do. Our passion is to spread joy through natural, sustainable, luxurious experiences. Our partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love – something we could all do a little more of.”

Kimirica will be designing unique gift sets comprised of Kiara’s hand-picked products as the perfect gifting guide this festive season. The brand that was born in Indore has strengthened its retail presence in the city with the addition of its much-awaited flagship store in Phoenix Citadel. Ultra-modern and luxurious, Kimirica’s flagship store brings inspired attention to detail, including a signature fragrance and a music selection curated personally by Kimi Jain, co-founder of Kimirica. The store resembles the brand ethos with its clean, minimal architectural design with an aim to provide a 360-degree view of all the products at first glance.

The brand has already created a strong foothold in the city with three successful outlets in prime locations: the gifting studio at Kalpataru Grandeur, the experience stores at Indore Marriott Hotel and Devi Ahilyabai Holkar International Airport. Customers can witness a unique gifting experience with Kimirica’s gifting studio at Kalpatru Grandeur, while they can experience the best of luxury self-care products even when they are on the go at the other two outlets. Kimirica is transforming and elevating self-care and thoughtful gifting with the belief that ethical, vegan products can still be a premium, luxury experience.

Kimirica’s entire collection of skincare, wellness, bath, and body care is now available at their store in Kalpataru Grandeur, Hotel Marriott, website (www.kimirica.shop) and online marketplaces (Amazon, Flipkart, Nykaa, Myntra, Ajio, Kindlife).