Microsoft leads $3.34 trillion B2B brand landscape: Brand Finance

Mumbai: Microsoft has retained its position as the world’s most valuable B2B brand, with its B2B brand value growing by a third to USD292.5 billion, according to the latest report by Brand Finance, the world’s leading brand valuation consultancy.
Now worth more than the next three brands combined, Microsoft’s growth reflects continued strength across cloud infrastructure, AI integration, and enterprise productivity platforms.
NVIDIA has been named the fastest-growing B2B brand for a second consecutive year. Its brand value has nearly doubled to USD87.9 billion, up 98%, driven by soaring demand for AI chips, cloud infrastructure, and autonomous vehicle applications. Amazon reclaims second place in the ranking with a B2B brand value of USD110.9 billion, following a strong year for AWS.
Now in its third year, the Brand Finance B2B 250 ranking has expanded from 150 to 250 brands to better reflect the complex and evolving nature of enterprise-facing brand strategy. While traditional B2B players remain central to the list, only 54% of brands in the ranking are pure B2B.