ULLU OTT Platform Announces Official Launch of UlluCoin with Strategic Backing from Cypher Capital

Mumbai: ULLU has officially launched UlluCoin, the official utility token designed to drive blockchain-powered engagement across its expanding digital ecosystem. ULLU is one of India’s fastest-growing OTT platforms, with over 42 million active users and a strong presence in bold, original content since its launch in 2018. The introduction of UlluCoin signals the platform’s entry into the Web3 space, integrating digital entertainment and decentralized innovation. Issued by a newly established entity, UlluCoin has a maximum supply of 100 billion tokens, laying the foundation for a new phase of immersive experiences within the ULLU universe. As one of the first leading OTT platforms making the transition from Web2 to Web3, ULLU is pioneering this evolution through UlluCoin.
Cypher Capital Markets, a Dubai-based venture capital firm with a strong focus on blockchain, crypto, and emerging technologies, is playing a key role in the strategic early-stage investment round of this highly anticipated launch. Known for its successful early investments in leading Web3 projects, the firm brings deep industry expertise and global scale, reinforcing the momentum behind UlluCoin’s entry into the digital asset space.
Harsh Agarwal, Investment Director, Cypher Capital, says, “At Cypher Capital, we look for projects that combine massive user scale with real-world utility and UlluCoin fits that vision perfectly. We’re excited to back and help UlluCoin scale globally”.
On the launch, Avinash Duggar, CEO of ULLU, said, “This is a big moment for India and for ULLU. We’ve always strived to stay ahead of the curve, empowering users, unlocking new value for creators, and building a smarter entertainment economy. He added, “UlluCoin is more than just a token; it’s a full-stack utility ecosystem built on one of the most active OTT platforms in the region. With over 109 million downloads and 42 million active subscribers, ULLU offers native distribution, unmatched engagement, and a powerful use case for real-world blockchain adoption. Mr. Ganesh Lore of Chainsense Ltd. stated, “Web3 is our gateway to scaling businesses globally, and ULLU is the perfect example. Chainsense Ltd has joined as UlluCoin’s official Web3 partner, leading blockchain infrastructure, tokenomics, and global expansion. UlluCoin will unlock premium content, enable in-app redemptions, and power fan rewards across ULLU’s growing platform. As the platform expands globally, it aims to blend bold content with meaningful token utility. To ensure user safety and prevent scams, UlluCoin will only be available through the ULLU App and the official website, ullucoin.io. With a robust roadmap featuring creator rewards, live events, quests, and token-gated marketplaces, UlluCoin is positioned as one of the most utility-driven and culturally resonant tokens in the consumer Web3 space.The project is currently finalising listings and will release further information on exchange partnerships and public sale dates in the coming weeks.