Zed Black Agarbatti and MS Dhoni mark a decade of association with new festive TVC

Mumbai: Zed Black Agarbatti one of India’s leading prayer essentials and fragrance brands from Mysore Deep Perfumery House (MDPH), marks the 10th year of its association with MS Dhoni with the launch of its new festive television commercial under the ‘Prarthna Hogi Sweekar’ campaign. Built around the thought ‘Ek Naye Kal Ki Umeed’, the film brings alive the different prayers and aspirations Indians carry for tomorrow. SampleScents
The film captures people praying for different aspects of life, from the development and progress of the country to peace and happiness within their families, better health, prosperity and a brighter future for loved ones. While the prayers are different, they share one common emotion, i.e. the hope for a better tomorrow. MS Dhoni is seen in prayer, bringing these diverse aspirations together before the film culminates with Zed Black 3-in-1 Premium Agarbatti and the campaign proposition ‘Prarthna Hogi Sweekar’. The latest campaign marks the 10th year of Zed Black’s association with Mahendra Singh Dhoni, a partnership that has played an integral role in the brand’s growth and consumer connect across generations and geographies. Over the years, Zed Black’s TVCs have created buzz through memorable portrayals of Dhoni, from his retro Indian cricket jersey look to his distinctive Guruji avatar. Continuing this tradition, the new campaign further strengthens Dhoni’s association with Zed Black and the agarbatti category, while reflecting the brand’s evolution into a national consumer brand with an expanding fragrance portfolio.
Ankit Agrawal, Director, Mysore Deep Perfumery House, said, “Prayer is deeply personal, but the hope behind it is universal. Through ‘Ek Naye Kal Ki Umeed’, we wanted to capture the different things people pray for, from the progress of the country to peace and happiness within their families, while bringing them together through one shared emotion, i.e hope for a better tomorrow. MS Dhoni’s presence makes this thought even more relatable, allowing us to tell a simple story that can resonate with households across India.”

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Date : 02 November 2026 Posted By : EDITOR

Zed Black Agarbatti and MS Dhoni mark a decade of association with new festive TVC

Zed Black Agarbatti and MS Dhoni mark a decade of association with new festive TVC

Mumbai: Zed Black Agarbatti one of India’s leading prayer essentials and fragrance brands from Mysore Deep Perfumery House (MDPH), marks the 10th year of its association with MS Dhoni with the launch of its new festive television commercial under the ‘Prarthna Hogi Sweekar’ campaign. Built around the thought ‘Ek Naye Kal Ki Umeed’, the film brings alive the different prayers and aspirations Indians carry for tomorrow. SampleScents
The film captures people praying for different aspects of life, from the development and progress of the country to peace and happiness within their families, better health, prosperity and a brighter future for loved ones. While the prayers are different, they share one common emotion, i.e. the hope for a better tomorrow. MS Dhoni is seen in prayer, bringing these diverse aspirations together before the film culminates with Zed Black 3-in-1 Premium Agarbatti and the campaign proposition ‘Prarthna Hogi Sweekar’. The latest campaign marks the 10th year of Zed Black’s association with Mahendra Singh Dhoni, a partnership that has played an integral role in the brand’s growth and consumer connect across generations and geographies. Over the years, Zed Black’s TVCs have created buzz through memorable portrayals of Dhoni, from his retro Indian cricket jersey look to his distinctive Guruji avatar. Continuing this tradition, the new campaign further strengthens Dhoni’s association with Zed Black and the agarbatti category, while reflecting the brand’s evolution into a national consumer brand with an expanding fragrance portfolio.
Ankit Agrawal, Director, Mysore Deep Perfumery House, said, “Prayer is deeply personal, but the hope behind it is universal. Through ‘Ek Naye Kal Ki Umeed’, we wanted to capture the different things people pray for, from the progress of the country to peace and happiness within their families, while bringing them together through one shared emotion, i.e hope for a better tomorrow. MS Dhoni’s presence makes this thought even more relatable, allowing us to tell a simple story that can resonate with households across India.”

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