GKB Opticals launches its revamped flagship store in Bengaluru as a Sensory Experience Destination

Bengaluru – GKB Opticals, India’s leading premium eyewear retail chain, announces the re-launch of its flagship store in Bengaluru. Located at the city’s most prime location, M.G Road, the store is spread across 2400 sq ft. The existing store was revamped in a big way to make it a new-age experiential retail destination merging health, fashion and technology.
What sets this store apart is its smart, intuitive layout with three specialized zones, each tailored for a specific experience and service. The Myopia Clinic for Children emphasizes early detection and effective management of myopia, offering lifelong eye care through expert consultations and customized treatment. The Widex Audiology Zone delivers a cutting-edge audiology clinic, providing advanced audiological assessments and a wide selection of hearing solutions tailored to your needs. Meanwhile, the Lens Experience Zone combines style and functionality, enabling customers to explore a wide variety of shaded and personalized lenses and eyewear that offer both fashion and vision solutions.
Priyanka Gupta, Director, GKB Opticals’, said on the occasion “The re-opening of our flagship store in Bengaluru is a landmark moment in our quest to enhance customer experience with the vision lounge. With this concept, we are building a space that combines health, technology, and design guaranteeing that our customers have more than an ordinary shopping experience. It’s about providing them with a destination that cares for their lifestyle, comfort, and well-being.”
Mr. Sumit Dutta, Chief Operating Officer, GKB Opticals’, added “This marks an exciting new chapter as we relaunch our store with two cutting-edge experience zones that transform how customers engage with hearing and vision care. The Widex Audiology Zone is the first-of-its-kind in a retail setting—offering the same trust and expertise that GKB brings to eyewear, now extended to audiology. It brings a distinctive experience that goes beyond a traditional clinic setup, making personalized hearing care more accessible and seamless for Bengaluru’s customers.”
Mr. Ajay Mishra, Senior Vice President – Sales & Operations added, “As the incidence of myopia rises, particularly in children and young adults, the demand for early detection and expert treatment has never been higher than it is now. Our Myopia Clinic aims to combat this emerging trend with a specialized, science-driven approach that integrates sophisticated diagnostic technologies and individualized management strategies. We are proud to offer a dedicated space where families can access expert guidance, proactive solutions and ongoing support to effectively manage and slow the progression of myopia.”
The launch was celebrated with a two-day extravagant event which included evening for content creators and VIP guests, Myopia Awareness Workshop, Stylist consultation, Photo Mirror Installation, DIY Mosaic Mirror and customizing eyewear cloth cases with block printing, among others. GKB Opticals, with this re-launch, continues to reiterate its keen emphasis on delivering high-quality vision and hearing solutions in a consumer-friendly environment.