Heelmate Cream Returns to Lalbaugcha Raja, Putting Foot Care in the Spotlight

Mumbai: This Ganesh Utsav, Heelmate, the advanced foot care brand from Wings Pharma, returns to Lalbaugcha Raja, bringing attention to one of the most active yet often overlooked parts of the body: our feet. From daily commutes and long working hours to festive celebrations, our feet carry us through almost everything we do. Yet they often receive attention only when dryness, roughness or cracked heels begin to cause discomfort. During Ganesh Utsav, when devotees spent long hours walking, standing and waiting for darshan, the need for foot care becomes even more relevant. With this insight, Heelmate is sampling its Heel Repair Cream among devotees at Lalbaugcha Raja, encouraging people to make foot care a regular part of their self-care routine. Caring for the Heels That Carry Us Every Day Heelmate Heel Repair Cream is formulated with 8 super-hydrating actives and is designed to care for dry, rough and damaged feet. Enriched with Kokum Butter, Calendula, Daruharidra and Jasmine, Heelmate Cream helps nourish and soothe dry skin while supporting softer, healthier-looking feet. The formulation is suitable for different skin types, including sensitive skin. Through the initiative, Heelmate aims to reinforce a simple message: foot care should not begin only when discomfort appears. The feet and heels that support us every day deserve regular care too. Muskan Jain, Marketing Strategist, Wings Pharma, said: “Our objective with Heelmate is to make foot care a regular part of everyday self-care. The divine Lalbaugcha Raja gave us an opportunity to connect directly with consumers and let Mumbai experience Heelmate Cream’s non-greasy, non-sticky texture first-hand. Through this initiative, we aim to make specialised foot care simpler and more accessible, with the ambition of taking Heelmate to households across Mumbai.” It also comes soon after the nationwide launch of Heelmate’s new Heel Repair Roll On with 20% Urea, designed to provide targeted care for dry, rough and cracked skin. Its convenient roll-on format enables easy, precise and mess-free application on heels, feet, hands, knees and elbows, making intensive skin care simpler for everyday use.About Heelmate Heelmate is an advanced foot care brand from Wings Pharma, offering specialised solutions including Heel Repair Cream, Heel Repair Roll On and Heel Socks, designed to make everyday foot care simple and convenient.

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Date : 18 September 2026 Posted By : EDITOR

Heelmate Cream Returns to Lalbaugcha Raja, Putting Foot Care in the Spotlight

Heelmate Cream Returns to Lalbaugcha Raja, Putting Foot Care in the Spotlight

Mumbai: This Ganesh Utsav, Heelmate, the advanced foot care brand from Wings Pharma, returns to Lalbaugcha Raja, bringing attention to one of the most active yet often overlooked parts of the body: our feet. From daily commutes and long working hours to festive celebrations, our feet carry us through almost everything we do. Yet they often receive attention only when dryness, roughness or cracked heels begin to cause discomfort. During Ganesh Utsav, when devotees spent long hours walking, standing and waiting for darshan, the need for foot care becomes even more relevant. With this insight, Heelmate is sampling its Heel Repair Cream among devotees at Lalbaugcha Raja, encouraging people to make foot care a regular part of their self-care routine. Caring for the Heels That Carry Us Every Day Heelmate Heel Repair Cream is formulated with 8 super-hydrating actives and is designed to care for dry, rough and damaged feet. Enriched with Kokum Butter, Calendula, Daruharidra and Jasmine, Heelmate Cream helps nourish and soothe dry skin while supporting softer, healthier-looking feet. The formulation is suitable for different skin types, including sensitive skin. Through the initiative, Heelmate aims to reinforce a simple message: foot care should not begin only when discomfort appears. The feet and heels that support us every day deserve regular care too. Muskan Jain, Marketing Strategist, Wings Pharma, said: “Our objective with Heelmate is to make foot care a regular part of everyday self-care. The divine Lalbaugcha Raja gave us an opportunity to connect directly with consumers and let Mumbai experience Heelmate Cream’s non-greasy, non-sticky texture first-hand. Through this initiative, we aim to make specialised foot care simpler and more accessible, with the ambition of taking Heelmate to households across Mumbai.” It also comes soon after the nationwide launch of Heelmate’s new Heel Repair Roll On with 20% Urea, designed to provide targeted care for dry, rough and cracked skin. Its convenient roll-on format enables easy, precise and mess-free application on heels, feet, hands, knees and elbows, making intensive skin care simpler for everyday use.About Heelmate Heelmate is an advanced foot care brand from Wings Pharma, offering specialised solutions including Heel Repair Cream, Heel Repair Roll On and Heel Socks, designed to make everyday foot care simple and convenient.

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