Lintas Live bags the PR mandate for Tata AIG General Insurance
Mumbai: Lintas Live (formerly GolinOpinion) has bagged the PR and advocacy building mandate for TATA AIG General Insurance Limited. The appointment is an outcome of a multi-agency pitch where Lintas Live won on the back of its distinctive creative approach towards brand building through advocacy. The digital-first creative PR agency will develop the PR and corporate communications framework for TATA AIG to strengthen its leadership position in the general insurance space.