We don’t just tie the knot; we tie the whole family into a cinematic universe: Ajinkya Jadhav on Indian weddings

Mumbai: Paparazzi Entertainment’s Ajinkya Jadhav believes weddings are very important for Indians. He feels that it’s not just a moment where two people tie the knot; rather, it’s a spectacle where two families come together. 
“Indians don’t do ‘events,’ we do emotions at scale. A wedding here isn’t just a ceremony—it’s a festival, a reunion, a blockbuster, and a family IPO launch rolled into one. Even if the world shrinks its celebrations, India will still add a drone show, a choreographer, and 600 relatives who haven’t met in 12 years,” he said.
“We don’t just tie the knot; we tie the whole family into a cinematic universe,” he added.
He mentioned that in India, a wedding is the “perfect script—love, drama, comedy, costume design, production value, and a guaranteed happy ending.” He added, “Emotionally, it’s where tradition meets ambition; culturally, it’s our biggest showcase of heritage.”
He feels it’s also about entertainment. He said, “It’s the only place where even the shyest uncle becomes a lead dancer and the strictest aunt becomes a creative director. Weddings here aren’t functions; they’re live cinema with unlimited retakes and no budget cap.”
Ajinkya agrees that wedding sequences have always been integral to Indian TV and films. He said, “Weddings give you everything audiences love—scale, color, chaos, celebration, conflict, and reconciliation. It’s the ultimate emotional buffet. Also, let’s be honest—every Indian secretly wants to see how the hero and heroine look in wedding outfits. Even villains look good in a sherwani. A wedding sequence is India’s favorite cheat code for TRPs—one mandap, ten storylines.”
With Paparazzi Entertainment’s innovative AI creativity, he feels that AI has become the new production designer. He said, “With AI, I can create a palace in Jaipur, a beach in Bali, and fireworks over the Himalayas—all before lunch. It lets us dream bigger without burning the budget. But the heart stays the same.”
“A wedding—real or on-screen—still works because of the emotion behind it. AI only amplifies the beauty; the soul is still human. So yes, with AI, Indian weddings will get even grander… And thankfully, no relatives will complain about the food in the virtual baraat,” Ajinkya ended.