McDonald’s India announces NTR Jr as its brand ambassador
McDonald’s India announces NTR Jr as its brand ambassador
The brand launches a new TVC starring NTR Jr under the theme #DontExplainJustShare to strengthen its leadership positioning in Chicken.
Adding another degree of excitement to its signature McSpicy Fried Chicken range, McDonald’s India (West and South), has taken a power-packed leap by signing the Young Tiger of Tollywood, NTR Jr as its brand ambassador, who recently made the entire world dance to the tune of Oscar-winning тАШNaatu-NaatuтАЩ. The brand has launched an action-packed TV commercial conceptualized by DDB Mudra, featuring the mass super star wherein he is seen driving the message #DontExplainJustShare in his quintessential cheeky style. The brand has reimagined the offering of its marquee chicken range тАУ McSpicy Fried Chicken by introducing the тАШMcSpicy Chicken SharersтАЩ in first-time ever sharing buckets. The brand film highlights this proposition of тАШjust sharingтАЩ the McSpicy Chicken with everyone without any need for explanation, as the delectable spicy flavour must be experienced by all.
This latest TV commercial features a delightful surprise with the actor in a playful and whimsical setting. With a touch of magic and a cheeky remark, NTR Jr perfectly captures the essence of the #DontExplainJustShare theme of the new offerings. (In the TVC, he is seen tinkering with the moon charismatically to make sure his favorite McDonaldтАЩs store remains open so that he can keep devouring the McDonaldтАЩs McSpicy Chicken sharers with his friends. In the other one, he takes down a thug without giving up his meal and at the same time ends up sharing the McSpicy Fried Chicken with the ruffian.) Arvind R.P., Chief Marketing Officer, McDonaldтАЩs India (West and South), said, тАЬWe are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family.тАЭ
NTR Jr said, тАЬI’m happy to join McDonaldsтАЩs (W&S) as their brand ambassador for McSpicy Chicken Sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy Chicken Sharers campaign speaks volumes about this spirit – #DontExplainJustShare .тАЭ Rahul Mathew’s, Chief Creative officer and Executive Director, DDB added, тАЬIn NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy Chicken Sharers weтАЩve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR JrтАЩs inimitable style comes through in our communication.тАЭ
Customers from the South can now treat themselves and their loved on to the crispy coated chicken marinated in unique flavorful spice with McSpicy Chicken Sharer buckets. In keeping with its belief of ‘Real Food, Real Good,’ McDonald’s India is committed to providing its customers with high-quality food made from real ingredients. The McSpicy Chicken Sharers offers a bucket of scrumptious bone-in chicken that has no artificial colours, no artificial flavors, and no added MSG. McSpicy Chicken Sharers is available at McDonaldтАЩs India restaurants in South India for dine-in and drive-thru and on the McDelivery┬о app for delivery, takeaway, and on-the-go consumption.
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