Freyr Energy Expands Footprint in Madhya Pradesh with Launch of Solar Experience Centre in Indore

Indore : Freyr Energy, one of India’s fastest-growing solar solutions providers, has inaugurated its new Experience Centre in Indore, its second in Madhya Pradesh after Bhopal. This expansion reinforces Freyr Energy’s mission to simplify solar adoption, empower customers with knowledge, and drive India’s clean energy transition forward. It also aligns with the Madhya Pradesh Government’s ambitious goal of sourcing 50% of the state’s electricity from renewables by 2030, positioning Freyr Energy at the forefront of the state’s renewable energy revolution.
Spanning 2,500 sq. ft., the Indore Experience Centre offers an immersive, interactive walkthrough where visitors can experience Freyr Energy’s solar panels, inverters, and system components firsthand. Customers benefit from personalized consultations, insights into system sizing and financing, and live demonstrations of cutting-edge solar solutions tailored for local homes and businesses. The customer experience extends beyond the centre through Freyr Energy’s mobile app, enabling real-time tracking of power generation, consumption, and savings, as well as providing ongoing guidance on optimal system performance.
Freyr Energy has already deployed 56 MW of solar capacity in Madhya Pradesh, reinforcing its role as a key partner in the state’s clean energy transition. In Indore, a high-growth solar market, the company has completed 300+ installations with a total capacity of 1.15 MW. The city ranks 3rd in the PM Surya Ghar program, and the number of customers and installed capacity has nearly doubled between 2023 and 2024, underscoring Indore’s strong shift towards clean energy.
Speaking on this, Mr. Saurabh Marda, Managing Director of Freyr Energy said, “Indore is showing tremendous momentum in embracing rooftop solar. This growth demonstrates how households and businesses are increasingly choosing solar as a reliable and cost-effective solution. With our new Experience Centre, we aim to further support this transition by offering a hands-on, consultative space for customers to explore and adopt solar with confidence.”
Nationally, this marks Freyr Energy’s 10th Experience Centre in India, joining a network that includes Karimnagar, Khammam, Vijayawada, Visakhapatnam, Rajahmundry, Nellore, Tirupati, Bhopal, Aurangabad and now Indore.