Thomas Cook India and SOTC Travel partner with Cricket Australia for the Border-Gavaskar Trophy 2024/25

Mumbai: Thomas Cook (India) Limited, India’s leading omnichannel travel services company, and its Group Company, SOTC Travel have partnered with Cricket Australia for the highly anticipated Border-Gavaskar Trophy 2024/25, offering cricket fans unforgettable travel experiences around the five Test matches from November 22, 2024, to January 7, 2025. Key matches include the Boxing Day fixture at the MCG, the Gabba in Brisbane, and the Sydney Cricket Ground.
As Licensed Travel Operators for the 2024-25 International Summer of Cricket fixture which includes the Border-Gavaskar Trophy 2024-25, the agreement covers product development, marketing and promotions, booking services (match tickets and ancillary services). The Companies’ intend to target a wide range of segments including Leisure, B-Leisure and MICE.
Cricket is a passion in India, making this series an exciting opportunity for fans, families, and corporate groups. The fierce rivalry between the two great cricketing nations has already seen a 7x surge in interest for the quarter compared to the previous with respect to online searches for the Border Gavaskar Trophy.
The companies offer various group and customized tours spanning 4-10 nights to popular destinations like Sydney, Cairns, Gold Coast, Perth, Melbourne, and Adelaide. These packages combine thrilling cricket action with Australia’s stunning landscapes, gourmet experiences, private yachting, and vibrant nightlife.
Rajeev Kale – President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited said, “We are delighted to announce our partnership with Cricket Australia for the exciting Border-Gavaskar Trophy 2024/25. Building on our successful track record of operating group tours and customized holidays for major global cricketing events and the rising interest in sports tourism over the last few years, we’ve crafted an exceptional Border-Gavaskar portfolio to leverage this demand. This includes not only the 5 Test matches but also unique Australian experiences like sand boarding, sunset kayaking, snorkeling in the Great Barrier Reef, vineyard tours, dolphin watching, stargazing, Michelin-star dining, and scenic drives along the Great Ocean Road and South West Edge.”
S.D. Nandakumar, President and Country Head – Holidays and Corporate Tours, SOTC Travel Limited, said, “We are honoured to have Cricket Australia select SOTC Travel as a Licensed Travel Operator for the Border-Gavaskar Test series. Maximizing on the growing interest in sports tourism across India, our unique tours cater to both metros and regional tier2-3 markets of India. Additionally, we look forward to designing premium hospitality programs for our corporate MICE segment. At SOTC we believe nobody understands the Indian consumer better than us and we have and have crafted programs featuring diverse Australian experiences centered around cricket.”