Bangkok – The Tourism Authority of Thailand (TAT), in partnership with the King Power International Group, has launched a new marketing campaign, “Phuket is now open”, under the theme of ‘Amazing Thailand, Now even more Amazing’.
Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said, “The campaign forms part of the Royal Thai Government’s efforts to prepare the island ready to welcome back fully vaccinated visitors under the ‘Phuket Sandbox’ model from 1 July, 2021.”
Placing emphasis on sports tourism, the “Phuket is now open” campaign is launched with a TVC ‘Amazing Moments in Phuket’ that features three of Leicester City FA Cup 2021 winners – James Maddison, Harvey Barnes and Kelechi Iheanacho – to convey a message of how Phuket is ready to welcome back international visitors.
While sharing memorable experiences that await all visitors in Phuket through the three Leicester City FC players, the TVC is also sending out emotional memories with postcard images of sporting activities; such as, scuba diving, snorkelling, surfing, sailing, parachuting and atriathlon, as well as natural attractions, the old town, and cuisine.
TAT is sharing the new TVC ‘Amazing Moments in Phuket’ on global channels, including BBC World News and Euro News, as well as the publicity channels of King Power, Leicester City FC, and Dug Out from 16 June, 2021, onwards.
The final official details of the Phuket Sandbox model are currently under review by the Royal Thai Government, but the initial information is available here.

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