TOURISM MALAYSIA HOSTS MALAYSIA FAMILIARISATION PROGRAMME FOR SINGAPORE’S MEDIA IN PENANG AND LANGKAWI

SINGAPORE – Tourism Malaysia Singapore successfully concluded the Malaysia Familiarisation Programme for Singapore’s media representatives and key opinion leaders (KOLs) from 6 to 11 May 2024 to explore unique tourism offerings of Penang and Langkawi, emphasising the concept of dual-city holidays in Malaysia.
Participants, representing esteemed magazines, newspapers, and online platforms, enjoyed luxurious accommodations at The George Penang, explored the breathtaking Kubang Badak Biogeotrail, and immersed themselves in the magical adventure of Dream Forest Langkawi. This initiative aimed to showcase Malaysia’s unique appeal as a premier tourist destination, further enhancing its positive image among Singaporean travellers.
The programme offered an enriching cultural experience, including batik painting at Atma Alam Batik Art Village in Langkawi and visits to iconic attractions such as The Habitat Penang Hill and ESCAPE Penang. By capturing the essence of Malaysian hospitality and culture, participants gained firsthand insight into the unforgettable experiences awaiting visitors.
The familiarisation trip was made possible through valuable collaborations with AirAsia, Penang Global Tourism, Langkawi Development Authority (LADA), Tropical Charters Sunset Cruise, Pelangi Beach Resort and Spa, and Dream Forest Langkawi. AirAsia, with its extensive airline network, facilitates seamless travel to both destinations, offering 10 weekly departures to Langkawi and 30 weekly departures to Penang.
Mr Manoharan Periasamy, Director General of Tourism Malaysia, expressed optimism about the programme’s impact in boosting arrivals and promoting Malaysia as a preferred tourist destination for Singaporean travellers, capitalising on the strong cultural and historical connections between the two nations, in gearing up for Visit Malaysia 2026.
Ms Mohana Murni Shanmugam, Deputy Director of Tourism Malaysia Singapore, remarked: “We anticipate that this familiarisation trip will significantly contribute to surpassing our target of 10 million Singaporean tourists by the end of the year. The positive exposure generated through media and KOL channels will undoubtedly entice more Singaporeans to explore the diverse attractions, rich culture, and warm hospitality that Malaysia has to offer.”
Singapore ranked as the top source of tourist-generating markets, contributing significantly to the 8.3 million arrivals in 2023. With a target of welcoming 27.3 million tourists and generating RM102.7 billion in revenue in 2024, Malaysia is poised for continued growth. The upcoming Visit Malaysia 2026 further exemplifies this ambition, aiming to attract 35.6 million foreign tourists and achieve RM147.1 billion in tourist receipts.